France Inter on top, RTL reports, Europe 1 is breathing

against’It’s time to review the beginning of the school year for French radio stations. Like elementary school students who have grades at grade level, they were measured by the Médiamétrie institute in September and October. This year, radio stations were very active on the transfer market, the media “mercat”.

Under the guidance of its director, Adèle Van Reeth, the leading France Inter has revamped its mornings and afternoons. Number three on the podium, France Info hired Jérôme Chapuis to support Salhia Brakhlia and succeed Marc Fauvelle, who left to head the editorial staff of France Inter.

Still in the red from the financial side, Europe 1, is absorbed by the Vivendi group from the Bolloré familyhe took out his checkbook to ask for favors Pascal ProudCNews journalist and Sophie Davant, historical figure of France Télévisions.

For what results? According to the EAR rankings published on Thursday, November 16, France Inter continues its journey in good leadership. Public radio has the highest return with just under 7 million listeners. Its cumulative audience increases to 12.5% ​​​​(+ 0.2 points), and its share of the audience – the reference criterion for negotiating the price of advertising spaces – to 13.7% (also + 0.2 points).

Driven by current events, especially the war between Israel and Hamas, the morning show of Nicolas Demorand and Léa Salamé attracts many followers. Now hosted by Sonia Devillers, the 7:50 a.m. interview is a success, as is the “extra” morning segment that runs until 10 a.m. The only flaw in Adèle Van Reeth’s choice is that the audience for the performance of the female trio Marie Misset, Maïa Mazaurette and Marine Baousson is getting smaller compared to the one at comedian Charline Vanhoenacker’s band, now on schedule for the weekend.

We’ve been feeling it for a few months now: RTL lags far behind Inter and is relegated. The station of group M6 dropped very sharply, to 9.4% in listenership (-0.5 points), and especially in the share of viewership, an important criterion for it, to 12% (-0.9 points). They will have to agree to a more thorough review of their network in the future and see how to stand out even more from the leaders. RMC is stable at 5.8% of viewers and is gaining viewership share (6%, + 0.2 points).

Europa 1 returns uphill

The radio medium attracts fewer listeners with telecommuting, fewer car trips between home and work, and a diverse streaming audio offering. There are only 38.1 million believers who turn on their stations, or 1.2 million less than at the beginning of the 2022 school year, 1.3 million less than in 2021 and 1.6 million less than in 2020.​​​​​​

In this shrinking market, “decrescendo” as Lomepal would say, the small recovery of Europe 1 is even more significant: after numerous seasons of decline, the station regains 0.1 point in viewership (3.8%) and 0.2 point in market share (3.3 %).

READ ALSO Davant and Praud on Europe 1, Ruquier on BFMTV… All new back to school TV and radio featuresPascal Proud and you, between 11 a.m. and 1 p.m., works well. “The most difficult part is behind us”, the radio director wants to believe. Will it still be able to recover even more and rely on the strength of Canal+-CNews, which belongs to Vivendi?

Not so much, because Europa 1 has committed to the regulator (Arcom) that it will not offer programs broadcast together with these media for more than two and a half hours a day, including advertising. It is precisely the reconstruction of Dimitri Pavlenko’s morning show that could increase viewership, with the arrival of a star. But beware of casting mistakes! In the past, the morning experience of Nikos Aliagas was a failure.

France Info inspired by current events

With 5 million listeners, France Info benefits, as does France Inter, from renewed news. Public station Info has a cumulative viewership of 9% (+0.3 points), and the viewership share has increased very slightly, to 4.8%. Jérôme Chapuis’ morning news is going well. “It’s a great pleasure,” says radio director Jean-Philippe Baille. The results of our 7 to 10 o’clock are very good, with 2.8 million listeners a day and 200,000 more in one year. » A guarantee of “reliability” from France Info, according to him.

Music companies, facing competition from Spotify, Deezer and Apple Music, are making scattered progress. NRJ, the first, recorded a stable audience (7.9%). Second among musicals thanks to rap, Skyrock is making significant progress (6.2% audience, up 0.4 points), ahead of Nostalgia, which is also growing (6% audience, +0.4 points). Followed by France Bleu (4.5% cumulative audience, down 0.6 points), RTL2 (3.8%, -0.1 point), France Culture (up 3.3%), Chérie FM ( 3.1%, slight growth).

Two musicals from the Lagardère group had a bad start to the year: RFM with a viewership of 2.9% (-0.2 points) and Europe 2 with 2.3% (-0.3 points). Public radio France Musique wins the classical game with 1.9% of the cumulative audience (+0.3 points), claiming just over a million listeners every day, ahead of Radio Classique, owned by LVMH and Bernard Arnault, with 1, 8% of the cumulative audience (stable). FIP increases by 1.2%. Note that the Rire et Chansons audience is good (2.3%), while the Indés Radios audience lost 0.4 points to 13.1%.

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