90-day book launch plan for authors — pre-launch, launch week, post-launch
A book launch isn't a launch event — it's a curve that has to start climbing before the book is out. The 90-day plan: pre-launch build, launch-week campaign, post-launch backlist activation.
The problem you\'re actually solving
Your publisher's marketing runway ended weeks ago. The backlist responsibility is now yours. You've been asked to be on three podcasts and don't know how to pitch a fourth. Your Substack has 40 subscribers, all family. You're running out of runway before the launch spike fades.
How AVMint handles it
AVMint's book launch 90-day plan phases the whole campaign: weeks 1-6 pre-launch (emotion-first BookTok, trope-promise clips, hook-first premise clips + newsletter build), week 7 launch week (YouTube video with cover reveal + sample read, reaction clips, giveaway announcement, podcast episode drops), weeks 8-12 post-launch (reader-story clips, book-club prompts, character-deep-dive threads, first tease of book 2).
What you get
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Full 90-day content calendar sequenced across three phases
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Pre-launch curiosity content (weeks 1-6)
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Launch-week campaign (week 7)
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Post-launch backlist activation (weeks 8-12)
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Newsletter integration + podcast tour pitch pack
Related pages
90-day book launch plan for authors.
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