Pre-launch content plan for course creators — 90 days of proof
2-3 months of proof-you-know-your-stuff content is what warms cold traffic before a paid launch. Short-form on TikTok / Reels / Shorts, long-form on YouTube, newsletter as the compounding email asset.
The problem you\'re actually solving
You want to launch to cold traffic but no cold traffic has ever heard of you. Warm launch through your existing audience of 400 people = the same 12 seat sales as last time. Cold launch without a warmup is 0.1% conversion. You need 90 days of proof content in-market before the launch email goes out.
How AVMint handles it
AVMint's content calendar generates 90 days of pre-launch proof content: short-form clips (TikTok / Reels / Shorts) demonstrating the specific expertise, long-form YouTube deep-dives showing your judgement calls, weekly newsletter compounding the email list. Each piece has a natural link back to the (unannounced) course. By launch day, the audience already trusts you.
What you get
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90 days of content sequenced across short-form + long-form + newsletter
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Each piece proves specific expertise without pitching the course
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Long-form YouTube deep-dives (2-3 per month)
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Weekly newsletter with a compound-the-list angle
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Ends with the launch-week campaign (see book-launch pattern)
Related pages
Pre-launch content plan for course creators.
30 free credits opens your account. Preview a Blueprint before running the 90-day pre-launch plan.
Credits never expire. No subscription. 30 free on registration.