E-commerce brand — product + UGC ads
Product-led content + UGC-style paid ads for a D2C brand.
You sell physical products. You need a steady stream of native-feeling product content for organic, plus UGC-style paid ads that don't look like ads.
New accounts open with a 30-credit starter balance so you can see real output before you top up.
12 steps. Each one tells you exactly what to do + drops you in the right place.
AVMint hands you off to the matching surface at every step — Stage 1 niche search, Stage 2 Blueprint creation, the editor, the marketing-plan generator, and so on. You follow 1 → 2 → 3 → done.
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Set your profile
Add the brand name + your products + brand voice. For D2C, brand voice should match the customer voice — not corporate.
- Brand voice can be a short phrase: "measured, literary, no clickbait".
- Primary platforms drives the default video format suggestion.
In the app → Open Profile → -
Set your default video format
Defaults to TikTok Native Ad (9:16, 9-15s, UGC feel). Other formats you'll mix in: Meta Story Ad, Meta Feed Ad, Product Demo, Customer Testimonial.
In the app → Pick default format → -
Find your niche
Search around your subject area. AVMint returns 5 audience-evidenced niches with competition notes and revenue paths. The right niche is the single biggest predictor of whether the channel works.
- Use the topic you're passionate about + a market angle (e.g. "Bitcoin storytelling for retail investors").
- Depth doesn't have to be Deep Dive — Standard reveals the same 5 niches.
In the app → Search niches → -
Review and pick a niche
Open past searches, read each niche's audience evidence and competition notes, pick ONE. This is the most consequential decision in the whole process — the niche you pick determines who you reach and how you monetise.
In the app → Browse past searches → -
Create your Business Blueprint
Turn the chosen niche into a full kit — channel brief, content plan (30 calendar items), AI prompt starters, monetisation plan, ethical disclosures. This is the document everything downstream references.
- Click the niche you picked in Past Searches → "Create Full Blueprint".
- Pick the tier that matches your seriousness — Deep Dive is the most thorough.
In the app → Create Blueprint → -
Generate your UGC ad creative pack
Generate 5 short ad scripts in TikTok Native Ad + Meta Story Ad format. Mix angles (problem-led, social-proof-led, urgency-led). Test variants — D2C lives or dies on creative variance.
In the app → Open Blueprint → -
Capture the UGC footage
Shoot the videos handheld, in your actual environment. Use your phone. The native-feel discipline matters — studio production will tank the ads. The script tells you exactly what to shoot.
In the app → Mark footage captured -
Edit your first video
Open one of the generated items in the editor. Drop the video clips on the timeline, narration on the audio track, render to MP4. Free editing; 1 credit per substantive new render.
- Use the format chip to confirm the per-item format before rendering.
- Editing as much as you like is free — only the render is charged.
In the app → Open editor → -
Set up your first ad campaign
For D2C, run all variants in parallel on Meta + TikTok. Budget conservatively per variant; the data tells you which to scale.
In the app → Ad Campaigns → -
Set up the product feed
Meta + TikTok Shopping live or die on the product feed. Ensure your e-com platform is connected to both. The ad campaign's URL placeholders should point at specific product pages, not the homepage.
In the app → Mark feed connected -
Ship your first video
Launch the ad creative + parallel organic posts. Track which creative angles win for your audience — that becomes the next batch's template.
- Don't over-edit the AI copy — first videos teach you the platform; ship more, polish less.
In the app → Mark as shipped -
Plan the next 30 days
D2C cadence: refresh ad creatives every 7-10 days. Algorithm rewards fresh creative + organic cadence helps the paid CPM.
- 2-3 ships per week for the first month — the algorithm needs cadence signal.
- Mark items "in progress" / "done" so you can see your own momentum.
In the app → Open calendar →
When you finish this journey, you'll have…
- A documented Business Blueprint covering your niche, content strategy and monetisation.
- Ready-to-publish video assets for the first 3+ items in the content calendar.
- A repeatable production system you can run on cadence (the journey teaches the path; the cadence is yours to keep).
- A marketing plan + (where relevant) a first ad campaign — paste-ready into the matching ads manager.
Open AVMint with this journey pre-selected.
The dashboard will show the journey's timeline at the top. Step 1 is one click away.
New accounts open with a 30-credit starter balance so you can see real output before you top up.