Local business (restaurant / café / clinic)
Hyperlocal video content for a brick-and-mortar business.
You run a physical business. Your audience lives within 5-30km. You don't need viral reach — you need local discovery + repeat customers + community.
New accounts open with a 30-credit starter balance so you can see real output before you top up.
10 steps. Each one tells you exactly what to do + drops you in the right place.
AVMint hands you off to the matching surface at every step — Stage 1 niche search, Stage 2 Blueprint creation, the editor, the marketing-plan generator, and so on. You follow 1 → 2 → 3 → done.
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Set your profile
Add city/neighbourhood explicitly in brand voice ("warm, north Bristol independent" beats "warm independent"). Add Google Business Profile URL.
- Brand voice can be a short phrase: "measured, literary, no clickbait".
- Primary platforms drives the default video format suggestion.
In the app → Open Profile → -
Set your default video format
Instagram Reel for community feel + TikTok for local discovery. Mix.
In the app → Pick default format → -
Find your niche
Add your city/neighbourhood to the search topic. AVMint surfaces what locals are engaging with in your category.
- Use the topic you're passionate about + a market angle (e.g. "Bitcoin storytelling for retail investors").
- Depth doesn't have to be Deep Dive — Standard reveals the same 5 niches.
In the app → Search niches → -
Review and pick a niche
Open past searches, read each niche's audience evidence and competition notes, pick ONE. This is the most consequential decision in the whole process — the niche you pick determines who you reach and how you monetise.
In the app → Browse past searches → -
Create your Business Blueprint
Turn the chosen niche into a full kit — channel brief, content plan (30 calendar items), AI prompt starters, monetisation plan, ethical disclosures. This is the document everything downstream references.
- Click the niche you picked in Past Searches → "Create Full Blueprint".
- Pick the tier that matches your seriousness — Deep Dive is the most thorough.
In the app → Create Blueprint → -
Make the geographic signal explicit
Every video should mention/show your location (street name, landmark, postcode). This is geo-SEO for the algorithm and discovery for local viewers. Edit the script artefacts to add these specifics.
In the app → Open Blueprint → -
Generate your first 3 content items
Mix angles: the team, the product/service, the customer, the place. Variety teaches what your local audience wants to see.
- Start with the 3 items whose titles excite you most — momentum matters.
- Standard tier is the right call for first videos. Promote to Enhanced/Deep Dive once you're ready to invest more.
In the app → Open Saved Blueprints → -
Edit your first video
Open one of the generated items in the editor. Drop the video clips on the timeline, narration on the audio track, render to MP4. Free editing; 1 credit per substantive new render.
- Use the format chip to confirm the per-item format before rendering.
- Editing as much as you like is free — only the render is charged.
In the app → Open editor → -
Ship your first video
Hashtag tag your city/neighbourhood + use the location sticker on Reels. Local discovery is mostly hashtag + location.
- Don't over-edit the AI copy — first videos teach you the platform; ship more, polish less.
In the app → Mark as shipped -
Plan the next 30 days
Local cadence: 3-4 per week is sustainable + drives recall. Same neighbours see you weekly = the brand sinks in.
- 2-3 ships per week for the first month — the algorithm needs cadence signal.
- Mark items "in progress" / "done" so you can see your own momentum.
In the app → Open calendar →
When you finish this journey, you'll have…
- A documented Business Blueprint covering your niche, content strategy and monetisation.
- Ready-to-publish video assets for the first 3+ items in the content calendar.
- A repeatable production system you can run on cadence (the journey teaches the path; the cadence is yours to keep).
- A marketing plan + (where relevant) a first ad campaign — paste-ready into the matching ads manager.
Open AVMint with this journey pre-selected.
The dashboard will show the journey's timeline at the top. Step 1 is one click away.
New accounts open with a 30-credit starter balance so you can see real output before you top up.