Service business — coach / consultant
Personal brand content for a service business — booking calls, not sales.
You sell time/expertise (coaching, consulting, agency work, freelance). Your content needs to demonstrate authority + attract qualified inbound, not chase clicks.
New accounts open with a 30-credit starter balance so you can see real output before you top up.
11 steps. Each one tells you exactly what to do + drops you in the right place.
AVMint hands you off to the matching surface at every step — Stage 1 niche search, Stage 2 Blueprint creation, the editor, the marketing-plan generator, and so on. You follow 1 → 2 → 3 → done.
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Set your profile
Brand voice = your professional voice. Display name should be YOUR name. Service businesses are personal brands.
- Brand voice can be a short phrase: "measured, literary, no clickbait".
- Primary platforms drives the default video format suggestion.
In the app → Open Profile → -
Set your default video format
Defaults to Instagram Reel for authority-building, but you'll mix in YouTube Monetisation (deep-dive thought leadership), Customer Testimonial (proof), Brand Story (about page).
In the app → Pick default format → -
Find your niche
Search around your subject area. AVMint returns 5 audience-evidenced niches with competition notes and revenue paths. The right niche is the single biggest predictor of whether the channel works.
- Use the topic you're passionate about + a market angle (e.g. "Bitcoin storytelling for retail investors").
- Depth doesn't have to be Deep Dive — Standard reveals the same 5 niches.
In the app → Search niches → -
Review and pick a niche
Open past searches, read each niche's audience evidence and competition notes, pick ONE. This is the most consequential decision in the whole process — the niche you pick determines who you reach and how you monetise.
In the app → Browse past searches → -
Create your Business Blueprint
Turn the chosen niche into a full kit — channel brief, content plan (30 calendar items), AI prompt starters, monetisation plan, ethical disclosures. This is the document everything downstream references.
- Click the niche you picked in Past Searches → "Create Full Blueprint".
- Pick the tier that matches your seriousness — Deep Dive is the most thorough.
In the app → Create Blueprint → -
Generate your first 3 content items
For service businesses, lead with TEACHING content (not promotion). Demonstrate the expertise; the audience books the call when they're ready.
- Start with the 3 items whose titles excite you most — momentum matters.
- Standard tier is the right call for first videos. Promote to Enhanced/Deep Dive once you're ready to invest more.
In the app → Open Saved Blueprints → -
Edit your first video
Open one of the generated items in the editor. Drop the video clips on the timeline, narration on the audio track, render to MP4. Free editing; 1 credit per substantive new render.
- Use the format chip to confirm the per-item format before rendering.
- Editing as much as you like is free — only the render is charged.
In the app → Open editor → -
Set up the booking funnel
Calendly / Savvy Cal / direct email. Every video CTA points to ONE booking destination. Service businesses live on inbound discovery calls.
In the app → Mark funnel live -
Ship your first video
Upload the rendered MP4 to the platform. Use the generated title, description and hashtags from the script artefact. The chapter paste-block (long-form formats) auto-builds the YouTube chapters UI.
- Don't over-edit the AI copy — first videos teach you the platform; ship more, polish less.
In the app → Mark as shipped -
Generate a customer testimonial
Once you have happy clients, generate a "Customer Testimonial" script (interview guide format). The output is a producer's guide to capturing a real testimonial, not a fabricated one.
In the app → Open Blueprint → -
Plan the next 30 days
Service-business cadence: 2-3 per week. Quality + repetition. The audience is small + qualified, not viral.
- 2-3 ships per week for the first month — the algorithm needs cadence signal.
- Mark items "in progress" / "done" so you can see your own momentum.
In the app → Open calendar →
When you finish this journey, you'll have…
- A documented Business Blueprint covering your niche, content strategy and monetisation.
- Ready-to-publish video assets for the first 3+ items in the content calendar.
- A repeatable production system you can run on cadence (the journey teaches the path; the cadence is yours to keep).
- A marketing plan + (where relevant) a first ad campaign — paste-ready into the matching ads manager.
Open AVMint with this journey pre-selected.
The dashboard will show the journey's timeline at the top. Step 1 is one click away.
New accounts open with a 30-credit starter balance so you can see real output before you top up.