What the client is actually deciding at 9pm on a Sunday
Prospective carpentry and joinery clients arriving at an independent joiner's listing in 2026 are not comparing dovetail close-ups. They are a leasehold-block fire-risk-assessor's named client sitting with a Fire Safety (England) Regulations 2022 Regulation 10 schedule of twelve flat-entrance FD30S remedials dated for the Friday, a Grade II listed Georgian townhouse owner on a Section 7 Listed Building Consent that has specifically ruled out any uPVC casement replacement and has specified a hand-cut dovetailed cord-and-weight box-sash reinstatement with salvaged crown glass, a self-builder inside a Building Control Part A structural-first-fix inspection window, a Housing Act 2004 HHSRS Category 1 excess-cold notice landlord whose insulation-and-airtightness carpentry schedule has to clear before a council enforcement date, a wheelchair-user inside a Disabled Facilities Grant widened-doorway timeline, a bereaved family inside a pre-marketing probate refresh, or a self-build on a Party Wall Act Section 2 adjoining-owner loft dormer. Either same-week out from a dated statutory commitment (a fire-risk-assessor's remedial deadline, a Conservation Officer's Listed Building Consent window, a Building Control inspection, a Disabled Facilities Grant end-date, a Rightmove re-upload) or a season out from a decision that cannot be re-run (a non-compliant FD30 door will fail the next quarterly inspection; a torn-out Grade II sash is a Section 9 criminal-offence that cannot be unwound). The specific decision on the table is not which joiner has the glossiest workshop reel on Sunday night. It is the quieter, more anxious question — will the same named NVQ-Level-3-qualified CSCS-Gold-Advanced-Craft-carded FMB-member BWF-Certifire-FD30-installer-registered SPAB-trained Carpenters'-Fellowship-member joiner whose face I've been looking at on the profile actually be the one who steps through my front door at the time he quoted on the call, will he refuse under any pressure to hang an FD30 fire door without the certified intumescent-and-cold-smoke seal set, will he refuse under any pressure to tear out a Grade II listed sash where the Listed Building Consent has specifically ruled it out, will the price he quoted on the phone hold to the invoice at the kitchen door, and if my job is a Reg 10 twelve-door remedial, a Grade II sash reinstatement, a Part A structural first-fix, a bespoke scribed-cornice kitchen or a Disabled Facilities Grant widened-doorway schedule, will he have done it before or will I be paying for his learning curve on the one house I cannot re-run. The map pin set the shortlist. The reviews mostly confirmed it. Everything else is background noise to the one silent decision the client is about to make — and the video on the profile is the fastest surface that can answer it.
Carpentry and joinery in the UK is a Construction (Design and Management) Regulations 2015, Building Safety Act 2022, Fire Safety (England) Regulations 2022 Regulation 10, Approved Document B, Planning (Listed Buildings and Conservation Areas) Act 1990, Party Wall etc Act 1996, Housing Grants Construction and Regeneration Act 1996, UK Timber Regulations 2013 (and the retained EUTR/UKTR due-diligence duty), Consumer Rights Act 2015 and ICO data-protection-registered trade, but there is no single statutory licence that a worried homeowner at 9pm on a Sunday can look up to confirm the joiner is actually trained for the specific job. Anyone with a Transit, a Festool TS 55 and a Checkatrade sticker can call themselves a carpenter, and the entire trust architecture in the trade — City & Guilds NVQ Level 2 and 3 Site Carpentry and Architectural Joinery, CSCS Gold Advanced Craft card currency, FMB (Federation of Master Builders) member directory, Guild of Master Craftsmen Approved Craftsman register, TrustMark Government Endorsed Quality Scheme map, Which? Trusted Trader endorsement, CHAS Advanced Accreditation, SMAS Worksafe Contractor status, Constructionline membership, BWF (British Woodworking Federation) Certifire-registered FD30 installer directory, Institute of Carpenters Member diploma, Carpenters' Fellowship traditional-timber-framing register, SPAB Working with Historic Timber course panel, FSC/PEFC chain-of-custody for sustainable timber, insurance from Protectivity, Trades Direct Insurance and Simply Business, Environment Agency Section 34 waste-carrier registration, and ICO data-protection registration — is a private-sector-plus-statutory patchwork a worried client has never heard of and cannot reconstruct in the ten minutes before bed. A bad call-out doesn't just cost £350 and a bag of carcass pine. A wrongly-hung FD30 door that fails the next quarterly inspection will trigger a leasehold-block remedial-works schedule the landlord cannot defend to the fire-risk-assessor and can escalate into a Fire Safety Order enforcement notice. A torn-out Grade II sash will trigger a Section 9 criminal-offence investigation by the Local Planning Authority and a Listed Building Enforcement Notice requiring like-for-like reinstatement at the owner's cost. A C16-graded joist where the structural engineer specified C24 can quietly fail the Part A deflection calculation and reveal itself as a bouncing bedroom floor years later. None of this is on the small print of any Checkatrade quote. What the client's brain is quietly asking for is a single, unfiltered, sixty-second glimpse of the actual named joiner, explaining plainly how he handles a specific type of job, what he will refuse under pressure, and what the on-paper qualification stack behind him actually looks like on the Thursday morning of the appointment. If the video passes that test in the first ten seconds the booking is paid, and the joiner is at the door on the morning. If it doesn't, the client scrolls to the next profile — or defaults to the recommendation on the local Facebook group whose profile answered the question first.
Why booked-first-visits-per-100-views is the number you're steering by
Most independent joiners who take video seriously make the same first mistake — they measure Instagram plays on their hand-cut-dovetail close-up reels and shaving-curl macro shots. Reach on social is a vanity number, particularly for carpentry content, because the global woodworking audience is enormous (every "watch me cut a half-blind dovetail" micro-channel, every satisfying planing-shaving slow-motion Reels pipeline, every bench-build-vlog) and the actual local-catchment client audience is small. A perfectly-shot slow-motion curl of a Lie-Nielsen No. 4 across walnut end-grain can rack up ninety thousand plays from strangers in Portland and Melbourne and never once appear in front of the specific leasehold landlord three streets away trying to work out whether the £150-cash lad with the Transit is going to hang his twelve FD30 doors to the BWF-Certifire schedule. The three numbers to steer by sit one layer deeper — the shape covered in more depth in the wider local-business video playbook for owner-operators whose entire book rests on their own hand on the chisel at the appointment:
- Booked first visits per 100 Google Business Profile views, rolling 30-day. This is the ratio that moves visibly when the video slot goes from empty (or a stock workshop-dovetail reel) to a named-joiner at-the-door walkthrough. Independent-joiner benchmarks in 2026 sit around 0.3–1.2 booked first visits per 100 GBP views on an under-tuned profile; well-tuned profiles land in the 4–7 range, and joiners with a clear specialism (a BWF-Certifire FD30 installer panel listing, a SPAB-trained heritage-sash panel, a Carpenters' Fellowship traditional-timber-framing listing, a Disabled Facilities Grant specialist registration, a documented FSC/PEFC chain-of-custody timber-supply schedule, a specialist bespoke-kitchen fitted-furniture lineage) push higher because they attract the specific searches most likely to convert into higher-value multi-visit schedules rather than one-off £180 door-rehang callouts.
- Direct-message bookings from Instagram, saved reels, and profile taps, same window. A video that shows the actual named joiner explaining how he handles a specific job type, in his real voice, with a specific refusal line, measurably lifts the "this is a real tradesman I could DM a specific question of" signal — and a booking that arrives naming the specific job (Reg 10 FD30 remedial schedule, Grade II sash reinstatement, Part A structural first-fix, scribed-cornice fitted kitchen, Disabled Facilities Grant widened-doorway) is the highest-intent lead a joiner will see all month.
- Website or booking-link click-through from the profile, same window. When the video does the reassurance work, more searchers who need one more piece of information (price band, lead-time, FD30 certificate copy, SPAB course currency, public-liability sum insured, FMB member number) tap through to the booking form instead of bouncing back. That click-through is a ranking signal and compounds against every subsequent "carpenter near me", "FD30 fire door installer [town]", "sash window joiner [town]" and "fitted kitchen installer [town]" search in the neighbourhood.
All three numbers sit inside the free Business Profile dashboard and the free Instagram Insights panel, update inside a fortnight, and none of them can be inflated by woodworking-enthusiast drive-by traffic the way play counts can. If plays go up but booked-first-visits-per-100-views doesn't, the video is doing the wrong job — it's decorating the grid and impressing other woodworkers rather than answering the client's real question.
The three clips that actually lift booked first visits
Every independent joiner benefits from one of three specific video shapes on the profile. Which shape depends on what the client's silent doubt is, and the doubt is set by the type of job, the type of property, and the specific statutory, listed-building, Part A/B or accessibility context arriving at the profile. Ship the wrong shape and the video underperforms an empty slot. Ship the right one and the same joiner, in the same catchment, starts converting the same map traffic like a completely different listing.
1. The at-the-door named-joiner walkthrough (first-enquiry households, single-day second-fix, door-rehang, skirting-and-architrave runs)
Sixty seconds, phone on a small gimbal at the client's doorstep, one continuous take of the actual named joiner stepping out of the van — not a drone push along the Georgian terrace, not a slow-motion curl of a plane across walnut, not a rack-focus close-up of an FMB sticker still in its sleeve. The joiner introduces himself by name and states in plain English what a first visit actually involves: how he measures a doorway (frame-and-stop depth, floor-to-head height, hinge-pattern condition, strike-plate recess, intumescent-strip location), how he scopes a skirting-and-architrave run (joint plan, scarf-joint locations, scribed internal corners, mitred external corners, species-and-moisture-content check on existing timber), how he carries himself (CSCS Gold card in the lanyard, Festool extractor on the dust-rated class M, boot-covers in the van), and the specific refusal line most joiners skip: "if your door is on a protected means-of-escape route under Approved Document B, I will not hang it unless it carries a BWF-Certifire-registered FD30S certificate with 3mm intumescent-and-cold-smoke seals and CE/UKCA-marked 100mm hinges — I will not substitute a hollow-core blank even if your previous joiner did. If your sash is Grade II listed, I will not replace it with a double-glazed casement — I will restore the box-sash on cord-and-weight and salvage the crown glass." He states honestly what a single door-rehang, a skirting-and-architrave run per metre, a fitted wardrobe linear-metre, an FD30 install per leaf, a Grade II sash reinstatement per sash and a bespoke-kitchen linear-metre actually start at, and finishes with the on-paper panel — City & Guilds NVQ Level 3 Site Carpentry and Architectural Joinery, CSCS Gold Advanced Craft card currency, FMB member number, BWF-Certifire FD30 installer registration, SPAB course currency, Institute of Carpenters diploma, public-liability sum insured, Environment Agency Section 34 waste-carrier registration. The caption pins the booking link, the deposit terms, and the direct booking number. It is unglamorous, unscripted, and it converts.
2. The what-happens-next scenario explainer (FD30 Reg 10 schedule, Grade II sash reinstatement, Part A/B/E Building Regs, Disabled Facilities Grant, bespoke-kitchen fit)
Sixty to ninety seconds, same joiner, same phone, same unglossed delivery, this time walking the viewer through what a specific scenario actually looks like end-to-end — a Fire Safety Regulations 2022 Reg 10 twelve-door FD30 remedial on a leasehold block (how he reads the fire-risk-assessor's schedule, which BWF-Certifire-approved leaf he will specify, how he fits the intumescent-and-cold-smoke seal set, how he gauges the pencil-round frame gap, how he commissions the self-closer to BS EN 1154 and issues the installer-certificate copy to the managing agent), a Grade II listed sash reinstatement under a Section 7 Listed Building Consent (how he reads the Conservation Officer's conditions, how he salvages the crown glass, how he hand-cuts a replacement cill in European oak, how he reinstates the cord-and-weight balance with waxed hemp and lead parliament weights, how he refuses to swap the parting-bead for a modern draught-strip profile the LBC has ruled out), a Part A/Part B/Part E Building Control structural first-fix (how he reads the structural engineer's calculations, how he specifies a C24-graded Scandinavian whitewood joist layout at 400mm centres, how he installs the mid-span strutting, how he coordinates with the Part E double-boarded party-wall acoustic schedule, how he books the Building Control inspection), a Disabled Facilities Grant widened-doorway and lowered-worktop schedule (how he reads the Occupational Therapist's specification, how he reframes the opening with a trimmed lintel, how he reinstates the architrave, how he coordinates with the OT's wheelchair-turning-circle template), or a bespoke-kitchen fitted-furniture install coordinated with an interior designer (how he reads the scribed-cornice-and-pelmet drawings, how he hand-cuts the dovetailed drawer-boxes in American black walnut, how he scribes the worktop-to-wall joint, how he installs Blum Blumotion concealed soft-close hinges, how he hand-paints the end-gable panel to the design specification). The viewer leaves with a mental model of what a Thursday-morning first visit will look like for their specific situation, and the specific refusal lines that will protect them. This clip converts the most anxious clients in the catchment and tends to produce the highest-lifetime-value multi-visit schedules because the clients are already pre-sorted into the specialism tiers the joiner is best at — the pattern explored in more depth in the service-business video playbook for owner-operators building a book around specialist referral pathways.
3. The specialism welcome (FD30, SPAB, Carpenters' Fellowship, Disabled Facilities Grant, bespoke-kitchen)
Thirty to sixty seconds, framed as a direct welcome to a specific referral pathway: a BWF-Certifire FD30 installer panel for leasehold-block managing agents, a SPAB Working-with-Historic-Timber-trained panel for Conservation Officer referrals, a Carpenters' Fellowship traditional-timber-framing register for church faculty-jurisdiction projects, a Disabled Facilities Grant panel joiner list under the Housing Grants Construction and Regeneration Act 1996, an Institute of Carpenters Member panel for interior-designer-coordinated bespoke-kitchen schedules, or an FSC/PEFC chain-of-custody timber-supply schedule for high-end sustainable-build clients. The joiner names the specific referral pathway, states the specific credential and currency (City & Guilds NVQ Level 3 certificate, CSCS Gold Advanced Craft card number, FMB member number, BWF-Certifire FD30 installer registration number, SPAB course certificate date, Carpenters' Fellowship member panel reference, in-date public-liability schedule, in-date ICO registration), explains the two or three specific things he holds inside the referral protocol that generic joiners do not, and invites the referred client to book directly via the pinned link. These clips rank for the specific long-tail searches ("FD30 fire door installer [town]", "sash window joiner [town]", "Carpenters' Fellowship timber framer [town]", "Disabled Facilities Grant joiner [town]", "bespoke kitchen fitter [town]") and compound against the broader "carpenter [town]" ranking surface because the specialism welcome generates the highest-dwell-time profile sessions in the whole dataset.
Shoot the clips once, re-cut them for every pathway.
AVMint lets a one-van joinery business plan the three-clip stack (at-the-door walkthrough, scenario explainer, specialism welcome) across every pathway the joiner is on — FD30 Reg 10, SPAB-aligned sash, Carpenters' Fellowship timber-framing, Disabled Facilities Grant, interior-designer bespoke-kitchen — from a single sixty-minute phone shoot. No £1,500-a-day crew, no agency retainer, no workshop-dovetail reel the leasehold-block managing agent scrolls past at 9pm on a Sunday.
Plan your first three clips →The workshop-dovetail-close-up reel trap, and why it quietly loses first clients
The reel almost every independent joiner eventually commissions — a slow-motion curl of a Lie-Nielsen smoothing plane across walnut end-grain, a satisfying time-lapse of a hand-cut dovetail joint being pared and fitted, a close-up of chisel-and-mallet work on a mortise cheek, a rack-focus along a bench full of sharpened Narex chisels on a leather roll — fails on the Google Business Profile for a specific reason. It is a brochure that answers an audience question nobody is asking. The leasehold-block fire-risk-assessor's client, the Grade II listed townhouse owner, the self-builder on Building Control, the Housing Act HHSRS Category 1 landlord, the Disabled Facilities Grant client, the bereaved family on a pre-marketing probate refresh — none of them are comparing dovetails at 9:40pm on a Sunday. They are asking the trust question above. The reel asks them to admire a workshop; the question is "who are you, and what will you refuse under pressure?" A reel that opens with the dovetail shot answers neither, so it reads as professional-but-faceless marketing — the exact silhouette of the £150-cash lad with the Transit, dressed up. The client either DMs a competitor whose video answered the question directly or defaults to the Facebook-group recommendation. The polished reel converts in exactly one place: paid social where the audience is cold and the aesthetic is doing first-impression work. On the Google Business Profile and on the pinned Instagram reel — where the audience is a 9pm Sunday client inside a specific Reg 10, LBC, Part A/B/E or Disabled Facilities Grant schedule — it is the quiet reason the booking never arrives.
Five failure modes that keep the video slot from working
- No refusal line. The single highest-impact fix across every walkthrough we see. Clients inside a Reg 10 FD30 schedule, a Section 7 Listed Building Consent, a Part A/B/E Building Regs inspection or a Disabled Facilities Grant specification need to hear what the joiner will refuse under pressure — the no-hollow-core-door-on-a-protected-route refusal, the no-uPVC-swap-on-a-Grade-II-sash refusal, the no-C16-where-the-engineer-specified-C24 refusal, the no-untreated-timber-on-an-FSC-chain-of-custody refusal. Skip it and the clip reads as marketing. Include it and it reads as a named professional.
- Faceless clip. No joiner on camera. Just a close-up of a dovetail and a logo. The client cannot pin a face to the Thursday-morning commitment, so the clip underperforms an empty slot.
- Overshoot. Three-minute cinematic edits with slow push-ins and a music bed. The viewer bounces at seven seconds. The sweet spot is sixty to ninety seconds, phone-shot, one continuous take wherever possible.
- Pricing concealment. No price band on screen. The viewer who clicks through only to find "DM for a quote" bounces. State the realistic range for a single FD30 install per leaf, a Grade II sash reinstatement per sash, a skirting-and-architrave run per metre and a bespoke-kitchen linear-metre on screen in the first fifteen seconds and watch the booking click-through move.
- Specialism ambiguity. The joiner says he "does all carpentry". The leasehold-block managing agent needs to hear specifically that he carries a BWF-Certifire FD30 installer registration and will issue the installer certificate at completion. The Grade II owner needs to hear specifically that he is SPAB-trained on historic timber and will not swap the parting-bead profile. State the specialism panels you are on and watch the specialism-tier bookings arrive first.
Where AI collapsed the £1,500-per-shoot economics
The reason most independent joiners skipped video for a decade is that the one-off professional shoot used to cost £800 to £1,500 a day plus editing, and the output — a single hero reel — had a half-life measured in weeks. In 2026 the economics are different. A sixty-minute phone shoot at the van, with a gimbal and a brief shot list, now produces the raw material for the three-clip stack above plus the per-pathway specialism welcomes (FD30 Reg 10, SPAB-trained sash, Carpenters' Fellowship timber-framing, Disabled Facilities Grant, interior-designer bespoke-kitchen) — each one re-cut from the same source, each one captioned for its specific long-tail search, each one dropped onto the Google Business Profile and the Instagram grid without a crew and without a retainer. The ratio moves inside a fortnight. The specialism welcomes rank inside a month. The specialism-tier schedule starts filling inside a quarter. The one metric to steer by is booked first visits per 100 profile views on the rolling thirty-day window, held against your own previous year and your own three closest local competitors — not Instagram plays, not reel reach, not peer-trade applause.
What to do on Monday morning
- Open the Google Business Profile Insights dashboard and the Instagram Insights panel. Note the rolling 30-day profile views and booked first visits. Compute the ratio. Write it down. This is your baseline.
- Pick one real previous job whose shape represents the specialism you want more of — a Reg 10 FD30 twelve-door leasehold-block remedial, a Grade II listed sash reinstatement, a Part A structural first-fix, a Disabled Facilities Grant widened-doorway schedule, a scribed-cornice interior-designer bespoke-kitchen, or a Carpenters'-Fellowship traditional-timber-framing lych-gate reinstatement. Ask the previous client (or managing agent, or Conservation Officer, or OT) for written consent to film the before-and-after and the walkthrough.
- Shoot the three clips in one sixty-minute session: at-the-door walkthrough, what-happens-next scenario explainer, specialism welcome. One continuous take each, phone on a gimbal, named joiner on camera, honest price band, refusal line, scope-and-referral caption, unscripted human exit. Nine times out of ten the version that failed was the version that skipped the refusal line, and nine times out of ten that is what fixes it.
- Upload to the Google Business Profile video slot and pin to the top of the Instagram grid. Caption with the booking link, deposit terms, lead-time, specialism panel the clip is welcoming, FMB member number, BWF-Certifire FD30 installer registration, SPAB course currency, public-liability sum insured, and Environment Agency Section 34 waste-carrier registration.
- Ignore national-franchise joinery benchmarks. Every independent joiner's catchment is a specific mix of housing stock (a city-centre Georgian heritage-and-leasehold-flat catchment behaves nothing like a 1970s semi commuter-estate catchment), competitor density, specialism mix, and seasonal cadence. Steer against your own previous year's October and your own three closest local competitors, not a national benchmark published across the entire country.
Booked-first-visit-per-100-view, direct-message booking, and website click-through ranges in this article are typical benchmarks reported by independent carpenters and joiners across the UK, Ireland, US, Canada, Australia and New Zealand in 2026; individual profiles vary widely with postcode, competitor density, the mix of FD30 fire-door / Grade II sash reinstatement / Part A structural first-fix / Part B protected-stair / Part E double-boarded party-wall / bespoke-kitchen / fitted-wardrobe / decking / staircase / Carpenters'-Fellowship traditional-timber-framing / Disabled Facilities Grant / SPAB-aligned heritage / FSC-and-PEFC chain-of-custody search intent, referral density, seasonality, and the specific City & Guilds NVQ Level 2 and Level 3 Site Carpentry and Architectural Joinery qualifications, CSCS Gold Advanced Craft card currency, CITB SSSTS currency, Federation of Master Builders membership currency, Guild of Master Craftsmen status, TrustMark Government Endorsed Quality Scheme endorsement, Which? Trusted Trader currency, CHAS Advanced Accreditation, SMAS Worksafe Contractor status, Constructionline membership, British Woodworking Federation Certifire FD30 installer registration, Institute of Carpenters diploma currency, Carpenters' Fellowship traditional-timber-framing membership, SPAB Working with Historic Timber course certificate date, Environment Agency Section 34 Upper-Tier waste-carrier registration, public-liability sum insured, contract-works schedule and ICO data-protection registration the joiner holds. Google Business Profile video specifications, allowed video length, and Insights panel metrics have changed several times across 2023–2026 and specific rules should be verified against current Google documentation. Filming any walkthrough at a client-facing doorstep requires written consent from the client and any staff and any identifying personal information must be reviewed and redacted in post before publication under UK GDPR / ICO guidance. Nothing in this article constitutes legal, building-control, fire-safety, insurance, licensing, or business advice. Carpenters and joiners in the UK operate under the Health and Safety at Work etc. Act 1974, the Construction (Design and Management) Regulations 2015, the Building Safety Act 2022, the Fire Safety Act 2021 and the Fire Safety (England) Regulations 2022, Approved Documents A, B, E, K, L, M and Q of the Building Regulations 2010, the Planning (Listed Buildings and Conservation Areas) Act 1990, the Party Wall etc Act 1996, the Housing Act 2004, the Housing Grants, Construction and Regeneration Act 1996, the UK Timber Regulations 2013 (and the retained EUTR/UKTR due-diligence duty), the Consumer Rights Act 2015, the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013, the Data Protection Act 2018 and UK GDPR for client-record data handling, the Hazardous Waste Regulations 2005 and Environment Agency Section 34 waste-carrier Upper-Tier registration regime. ASA CAP Code advertising standards, Chartered Trading Standards Institute guidance on same-day pricing transparency, and ICO data-protection registration requirements all apply. In the US, carpenters are subject to state licensing boards, state workers' compensation rules, International Residential Code (IRC) and International Building Code (IBC) requirements, state and local fire-code requirements, FTC advertising rules and state consumer-protection acts. In Australia, carpenters operate under state-based building-contractor licensing (NSW Fair Trading, QBCC, VBA), the National Construction Code (NCC) including Volume One (BCA) and Volume Two, state SafeWork rules, and ACCC advertising standards. FD30 / FD30S / FD60 fire-door installation, Grade II and Grade II* listed-building joinery, Part A structural first-fix, Part B protected means-of-escape, Part E acoustic party-wall boarding, Part L airtightness-and-insulation first-fix, Part M wheelchair-accessible widened-doorway work under the Disabled Facilities Grant pathway, Party Wall etc Act 1996 Section 2 adjoining-owner work, Carpenters' Fellowship traditional timber-framing, and SPAB-aligned heritage joinery each carry specific contractual, safeguarding, consent, panel-sign-off, insurance, public-liability and professional-indemnity considerations that must be reviewed with a professional adviser before commitment. Illustrations are conceptual. FD30 fire-door install per leaf, Grade II sash reinstatement per sash, skirting-and-architrave run per linear metre, fitted-wardrobe linear-metre, bespoke-kitchen linear-metre and Disabled Facilities Grant widened-doorway price ranges quoted in this article are illustrative only and vary widely by region, specialism and specification.