Book + positioning
Book: The Cartographer\'s Daughter (fictional). Genre: Character-driven adult fantasy, low magic, secondary world, dark academia adjacent. Positioning against comparables: "For readers of Robin Hobb and Guy Gavriel Kay who want the interiority without the 1,200 pages."
Phase 1 — pre-launch (weeks 1-6)
Build audience + curiosity + pre-orders. Focus: emotion-first BookTok, trope-promise clips, hook-first premise clips.
- Week 1: "Books my characters live in" clip. Cover reveal + first-line hook clip.
- Week 2: Trope-promise clip ("if you like character-first low magic..."). Newsletter #1: writing origin.
- Week 3: Reader-Q hook: "why did I write a fantasy with no dragons?" YouTube long-form: writing process video.
- Week 4: Premise-hook clip: one irresistible line about the world. Newsletter #2: character deep-dive.
- Week 5: "Books that shaped this one" clip. Two guest podcast pitches shipped.
- Week 6: Sample-chapter tease clip. Newsletter #3: three-line quote from chapter 1.
Phase 2 — launch week (week 7)
- Mon: Book-launch YouTube video with cover reveal + first 200 words read aloud.
- Tue: BookTok reaction clip from first 3 ARC readers.
- Wed: Newsletter blast: "It\'s here" + first-buyer bonus (map wallpaper download).
- Thu: Podcast episode drop (booked in phase 1).
- Fri: Signed-copy giveaway announcement across all channels.
- Weekend: Watch Amazon rank + reply to every purchase mention.
Phase 3 — post-launch (weeks 8-12)
Convert launch-week momentum into sustained backlist. Focus: reader-story clips, book-club prompts, character-deep-dive threads.
- Week 8: Reader-review clips. YouTube long-form: "the scene I almost cut."
- Week 9: Book-club prompts + discussion guide. Newsletter #4: behind the map.
- Week 10: "What I\'m writing next" tease clip (starts pre-launch of book 2).
- Week 11: Character-deep-dive thread series (X + Instagram carousel).
- Week 12: "90 days of reader feedback" summary post + newsletter.