Positioning
Restaurant: Aljezur (fictional). Cuisine: Portuguese small plates, seasonal. Positioning: "Family-run bistro for people who want the Algarve on a Wednesday night." Not "authentic Portuguese" — deliberately blended with local produce, sits in the "special occasion but not intimidating" tier.
Weekly cadence
- Monday (Google Business post): This week\'s specials with 3 dish photos. Format: static post + short clip.
- Wednesday (Instagram Reel + TikTok): One dish-in-motion clip (60s) — the plating, the finishing pour, close of the dining room ambience.
- Friday (Instagram + TikTok): Behind-the-pass story clip (45s) — a supplier, a dish origin, a technique explanation.
- Saturday morning (Google Business + Instagram story): Weekend booking availability + reason to come tonight.
Content items — first 4 weeks
- Week 1 dish-in-motion: bacalhau à brás — the egg-and-potato binding scene, 40s. Hook: "the dish that\'s in every Portuguese fridge."
- Week 1 behind-the-pass: the chef\'s aunt sending the salt-cod recipe over WhatsApp voice memo, transcribed on-screen. 45s.
- Week 2 dish-in-motion: chocolate mousse with olive oil + sea salt. Slow olive oil pour scene. 30s.
- Week 2 behind-the-pass: the Portuguese olive oil supplier — 2-minute video, cut into 2 x 45s.
- Week 3 dish-in-motion: piri-piri chicken, plating close-up. 45s.
- Week 3 behind-the-pass: pastel de nata batch, showing the pastry lamination. 60s.
- Week 4 room-and-occasion: Friday-night walk-through of the dining room at 8:15pm. 60s.
- Week 4 dish-in-motion: green wine tasting flight — 3 pours in one clip. 30s.
Google Business optimisation
Weekly post cadence (Mondays). Response templates for reviews (3 templates: 5-star, mixed, 1-star). Menu photo refresh every 6 weeks. Quarterly service update. Aim: increase local pack visibility for "Portuguese restaurant near me" and "restaurants city-centre" from position 4-6 to top 3.
Quarterly PR
Month 3: Pitch two local food journalists on the summer menu (seasonal produce angle). One podcast pitch (city-food podcast). One community partnership with the Portuguese club.