Positioning
Product: Invoicely. One-line positioning: "Invoicing for freelance translators — auto-generates VAT-compliant EU invoices in the client\'s currency with the payment terms translators actually use." Against: Generic tools (FreshBooks, Wave) that don\'t handle multi-currency + VAT + agency payment terms.
Target segments
- Primary: EU-based freelance translators earning $30k-$100k/yr from agency work. ~180,000 across Europe.
- Secondary: US-based translators working with EU agencies who need VAT-compliant EU invoicing.
- Tertiary: Small translation agencies (2-5 people) that want to standardise translator invoicing.
Channel mix
- Primary (organic): LinkedIn founder-led content. Translator community is highly active on LinkedIn.
- Primary (organic): SEO — long-tail money keywords (EU translator invoice template, VAT invoice EU freelance, ProZ vs LinkedIn translator).
- Secondary: ProZ.com forum contributions + Reddit r/translator.
- Secondary: Partnership with 2-3 translator YouTubers.
- Later: Paid ads on LinkedIn once organic proves the ICP is right.
90-day action plan
- Weeks 1-2: Ship 8 SEO blog posts on translator-invoicing topics. Ship first 10 LinkedIn posts (lesson-clip format).
- Weeks 3-4: Publish comparison content: Invoicely vs FreshBooks for translators. Ship first ProZ forum contribution.
- Weeks 5-6: Launch translator-specific lead magnet (VAT-compliant invoice template pack). Grow email list.
- Weeks 7-8: Reach out to 3 translator YouTubers for partnership content. First customer testimonial video.
- Weeks 9-10: Ship "translator workflow" YouTube channel with founder-led content.
- Weeks 11-12: Review KPIs (see below). Decide on paid ad channel or double down on organic.
KPIs
- Blog traffic: 500 → 3,000 monthly organic sessions by month 3.
- LinkedIn: 500 → 3,000 followers in the ICP by month 3.
- Email list: 0 → 400 by month 3.
- Free trial signups: 20/month by month 3.
- Paid conversions from trial: 15% target.
- MRR target month 3: $500. Month 6: $2,000.
SEO deep-dive (excerpt)
Keyword clusters:
- VAT invoice template EU freelance (150/mo)
- ProZ invoicing tool alternative (80/mo)
- translator payment terms UK (60/mo)
- freelance translator VAT registration (240/mo)
- multi-currency freelance invoicing (110/mo)
Content-cluster architecture: Pillar page (Freelance translator invoicing complete guide) + 12 cluster posts targeting the head + long-tail keywords.